Date & Time:
Tuesday, April 23, 2013; 12:00 PM
A "local innovation" and a "global innovation" should not be distinct because of their use or market (which could be universal or worldwide in both cases) but rather because of where they came to be: a "global innovation" is an innovation from the World; a "local innovation" is an innovation from one place. Most innovations around us, be it product innovations, technology or process innovations, and business model or strategy innovations, are "local". I will argue that as the World become more global, the likelihood and value of "local innovations" will diminish and that "global innovations" are fast becoming more relevant in shaping company performance. But "global innovations", unlike "local innovations", do not just occur through some mix of creativity, serendipity and entrepreneurship. The process of "global innovation" must be managed -- and this applies particularly to breakthrough innovations. My presentation demonstrates such propositions and covers the critical challenges faced by those who manage global innovation. I will also present some solutions from our research on this matter over the last fifteen years or so.
Prof. Joe Santos
Professor Jose F.P. dos (Joe) Santos's is a senior lecturer at MIT Sloan School of Management. His research and teaching focus on the management of the multinational enterprise, particularly on the management of global integration and global innovation. He is also an Affiliated Professor of Practice in Global Management at INSEAD, France, and "rofessor Catedratico Convidado" at UCP, Portugal. He regularly works with top management teams of multinational corporations from Europe, Americas, and Japan. The book "From Global to Metanational: How Companies Win in the Knowledge Economy", co-authored with colleagues Yves Doz and Peter Williamson, was published by Harvard Business School Press. o